Day 15: Facebook Advertising

Figuring Out Facebook Advertising

Facebook is the most popular social media site as well as the second most visited website on the internet.  That right there tells you that there is plenty of traffic there for you to prospect to. It can honestly be your best source of income, if you get it figured out and use it correctly. 

You do have to be very careful with Facebook, there are rules and regulations that need to be followed or you could find yourself without a Facebook account. There are also plenty of people on Facebook that are looking out for "scams" so you need to know how to talk to people and what to post to gain their trust. 

Facebook Advertising: People Are Watching

The most important thing to remember about Facebook...People are ALWAYS watching you.

You have to always keep in mind that people are seeing every single thing you post and do on Facebook. That's a wonderful thing, and can be a very bad thing if you aren't posting the right stuff.

In previous lessons we have talked about being positive, having the right mind set, branding yourself, and making people feel like they know you without physically being in your life. Facebook is the perfect way to do this.  You never ever want to post anything negative, always stay positive and cheerful in your posts. The world is just waiting for you to do something that they can call you on, don't give them something.

Also, don't post only about your business.  Post about your life, what you are doing, and how you feel about all of it. This helps people to feel like they know exactly who you are. 

Watch the video below that I created on Facebook Advertising for the tips you need to keep you account in good standing, and to attract more and more people.

Facebook Fan Page for Advertising

Having a fan page is a great way to have followers. On a fanpage you can post updates and pictures and all kinds of stuff about your business...and it shows up on all of your followers walls. It is a place that is specific for your business and what you are creating. Another thing about your fan page, is that you can get it to rank on search engines.  That's right, when people search your name or business, or whatever it is you are branding yourself with, your fan page could show up as one of the results; not only on search engines, but on Facebook searched as well.

Go ahead, and look through some fan pages on Facebook.  Pay close attention to the ones that get a lot of posts and comments, and then create yourself one.

Facebook Advertising with a Group

This is an awesome tool to have and can definitely be utilized in several different ways.

Not only can you use groups to stay connected with your team members to share training and successes, but to also reach masses of people.  You don't want to come across as spammy, and one of the best things to do is to get people to Add you. See this video I created about how to use Facebook groups.

Facebook Advertising On A Budget

Facebook is a perfect way for you to get the word out and reach thousands of people and gain thousands of followers when you are on a budget or don't have a budget at all. Facebook also offer PPC advertising for those that do have a bit of a budget to work with. We will discuss this further in future lessons. 

Use the tips outlined in this lesson to get yourself some sales when there isn't a budget to work with. If you aren't on my team, click the button below to join and received more detailed training on exactly what to do every single day.

 

1. Create your fan page and promote it

2. Join groups relevant to what you have to offer

3. If you haven't, join my team for the nitty gritty details on getting your Facebook to go viral

4. Make your Facebook profile tell your story.